homepage seo

9 Ways To Improve Your Website Homepage

The purpose of your homepage is to act as a welcome pad for users to find relevant information that’s specific to their needs.

In this post, we’ll examine 9 homepage elements proven to increase reach, generate sales, boost traffic and convert more visitors into actual paying customers.

1. Add your contact information

I know, this one sounds like a no-brainer, but you’d be surprised how many wedding businesses fail to do this simple task.

At a minimum, your homepage should provide your email address and phone number clearly visible to all visitors. The last thing you want to do is make it hard for potential clients to find the information necessary to contact you.

Even if most of your customers purchase your product/service exclusively online, having a phone number on your site and the ability to talk to a real person in turn makes them feel more comfortable taking out their wallet.

2. Include logo and brand identifier

55% of visitors will spend fewer than 15 seconds on your website.

Including your company logo at the upper portion of your homepage will instantly let visitors know what website they are visiting and help build brand recognition throughout their planning process.

Places like 99Designs, DesignCrowd and 48HoursLogo are popular places for getting a reputable business logo created.

Be sure to check out these 8 important things to consider before having a logo designed.

3. Showcase a few testimonials

Brides tend to trust other brides, so try to include real testimonials or snippets of thank-you letter wording that you have received from past clients. These are a great way to welcome new prospects to your site and qualm any reservations they might have about your business.

Let your past customers sell your future prospects on the great experience they’ve had using your product or service.

HubSpot has some great examples of effective testimonial pages here.

4. Include social media links

Most planning couples expect you to have direct links to your social media accounts somewhere on your homepage. If you haven’t yet added yours, this free WordPress plugin is a quick way to get it going.

And by the way, do not feel obligated to link out to all social media channels you’ve created or dabbled in. If you’re fonder of Twitter and have completely abandoned your Pinterest page, there’s no reason to link to any platform that is not being actively managed. In fact, linking out to inactive channels can ultimately cause more harm than good.

5. Have an email signup box

Most (95%) of first-time visitors to your website are not ready to buy your product. Offering a way to stay in contact and engaged with a potential client during their wedding planning process is key in building a relationship that fosters a new customer.

I recommend checking out this epic article from Pat Flynn to learn the basics of starting your very own email list.

6. Show success indicators

Do you belong to a professional wedding association? Are you a member of any local community groups? Having awards, city recognition or community involvement directly on your homepage is a smart way to showcase your business as a contributing member of your local community.

According to recent data, 82 percent of US consumers consider corporate social responsibility (CSR) and community involvement when deciding where to shop and which products and services to buy.

Simply put: a socially involved and responsible business is more likely to attract customers that care about the community.

7. Link to your About Us page

Many couples who are planning a wedding want to know as much as they can about their wedding vendors before making a buying decision, especially if it’s a big ticket purchase.

Make sure your homepage includes a link to a separate “About Us” page to give visitors an extra way to learn more about you, your business and why you’re different from all the other wedding vendors out there. Including a photo or video is a clever way to make it extra personable and awesome.

Great article> Why An “About Us” Page Is So Important

8. Include location/city/region you serve

If your business only serves a specific city or region, make sure to include that information somewhere prominently on your homepage. If you have a physical location, consider including the full address with the state and zip code.

If you run a home-based business and are extra-concerned about privacy, just leave off the street address – if you feel you must. But you should still include your wedding business name, city, ZIP, and phone number.

9. Share photos

Planning a wedding is a very visual process. Take advantage of this by featuring high resolution images that clearly represent the service or product your business offers.

As basic as this sounds, many wedding pros choose to use irrelevant graphics such as stock and random photos, or worse, no graphics at all.

If your website is using Wordpress, check out these 3 free photo gallery plugins to get a jump start on adding images to your website (1, 2 and 3).

Oh, and once you get your homepage optimized, start driving some serious traffic back to your website.

 

author

Rudy

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