Blogging is time-consuming.
Blogging takes effort.
But most importantly, blogging is important.
Having an active blog on your business website gives you a direct communication channel with your audience that builds confidence, relationships and ultimately sales. It also gives you an opportunity to grow your brand’s personality and voice to position yourself as a subject area expert.
If you are not in the habit of publishing at least 1 new blog post per week, you’re missing out on some great traffic potential.
Today we’re going to go over some tips and advice that will have you pumping out great content on a regular basis, and increasing your chances of finding more wedding clients online.
Know the Latest Buzz and Bridal Trends
Blogging about the latest wedding industry news and emerging trends is a smart way to create content that resonates with today’s planning brides. Below are some popular online resources that other bloggers use to stay in-the-know.
Make it a point to visit these websites on a weekly basis and you’ll definitely get a feel for the vibe of topics you should be blogging about.
Today’s brides and grooms are actively seeking the hottest, freshest wedding information. Many savvy wedding marketers are taking advantage of this, and you should to.
Start Following an Editorial Calendar
Most successful bloggers follow some sort of planned editorial calendar. Doing so allows you to take control of your content and make sure you are blogging about the right things, at the right times. Check out these helpful resources to get started and learn a little bit more on how to start your own editorial calendar:
• Content Strategy 101: How To Create An Editorial Calendar For Your Blog
• 3 Components of a Content Marketing Editorial Calendar that Works
• How To Use A Editorial Calendar To Save A Ton Of Time
• Top 15 Life-Changing Editorial Calendar Tools
Editorial calendars save you time, help you work smarter and support your goal of growing your audience.
Don’t know what to write about? Check out 33 Foolproof Blog Post Ideas for Any Wedding Business
Use Images Effectively
Images not only make your blog post more pleasant to read, but they can also help drive a lot of traffic from sites like Facebook or Pinterest. Adding a few small, simple infographics to a blog post is a fantastic way to increase shares, and to convey complex ideas to readers. These DIY resources can help you get the ball rolling if you are a hands on type of person that wants to add more images to your blog posts:
Make SEO a Priority
Before you hit publish on a new blog post, you should always consider how well that content is optimized for SEO and rankings. Making a few simple tweaks could make a HUGE difference in the amount of traffic your blog posts generate. Some of my favorite advice comes from:
Write for your audience, but keep keywords in mind throughout that process.
Take Advantage of Hashtags
Whether you use Facebook, Twitter, Pinterest or Instagram, hashtags should be part of your overall promotion strategy. Below are some popular wedding hashtags that you can use to promote your content or services to established wedding audiences.
Pay Attention Website Analytics
Use the information and data coming from Google Analytics to identify which content on your website is most popular and see if those existing articles can be SEO optimized to improve their rankings.
Show up. Be yourself. Live, laugh, go with your gut instinct, be present, be raw and most of all be authentic.
Build Relationships with Other Bloggers
Building a blog is only half the battle. Getting it discovered and building traffic towards it is the other part of the process. Having relationships with other bloggers allows you to:
• Increase guest blog post opportunities
• Increase social media shares
• Gain back linking opportunities
• Contribute to hosted blogger events
Connecting with other bloggers is a great opportunity to meet like-minded individuals who have similar goals as you and understand the wedding niche. Here are a few websites that explain how to begin crafting those relationships and why they can be beneficial for everyone involved:
• Blogger Outreach: How to Build Relationships With Bloggers
• 10 Smart Strategies to Build Relationships With Other Bloggers
• How to Grow Your Blog and Build Relationships With Bloggers
• Bloggers and Brands Can Build Valuable Relationships
Reply to Blog Comments
When you reply back to people leaving comments on your blog posts, you are actively engaging your audience and showing future visitors that your website is a source of conversation and discussion. Not sold on the idea? Check out these links for a bit more info on why replying back to comments should remain a priority for your business:
• 7 Types of Blog Comments and How to Respond to Them
• Is it Worth Responding to Blog Comments
• Why You Should Reply to All Accepted Blog Comments
• 19 Ways to Build Relationships with Blog Comments
When someone takes the time to read and respond to something you wrote, whether they agreed or disagreed with your post, it’s a sign of respect that’s meaningful and valuable. Cultivate those relationships and over time you’ll have a thriving, engaged audience that looks forward to each blog post you publish. Such a great feeling!
Promote Your Content
Every new blog post you publish is an opportunity to find a new audience and build visibility for your brand. Whether it be with manual outreach or paid campaigns, getting more people to find your content should always be a priority. The articles below should be helpful in finding clever ideas for promoting your content effectively with proven results.
• 50 Ways To Drive More Wedding Traffic To Your Website
• Increase Traffic to Your Site With These Tried and Tested Blogging Tips
• 8 Ways You Can Drive Traffic to Your Blog Through Pinterest
• 3 Cost Effective Ways to Drive Facebook Traffic to Your Blog
• Inexpensive Ways to Drive More Traffic to Your Site
The wedding blogging community is friendly, encouraging, and genuinely cheering for you to succeed—the only thing missing is you.
Blogging introduces yourself (and your brand) to the world.
Whether you have 1 reader or 10,000, the blogging process opens up your business and showcases the personality behind it. You’ll seem more genuine, personable and trustworthy to potential wedding clients that visit your website, which is something more business owners should take advantage of.
Over time, you’ll reveal more and more of yourself to the outside world… and you’ll be excited to find a world that relates to you and enjoys hearing your story.