2017 wedding trend deadline

It’s Time To Start Writing Your 2017 Wedding Content

Today I’m going to reveal some of the most interesting seasonal search phrases where there is a lot of wedding traffic to be found. These are keyword searches which currently have a relatively low level of competition which allows you the opportunity to create content and compete, fast.

In other words, you probably won’t have to wait months (or even weeks, in many cases) to see some obvious results.

2017 wedding search trends

For years, the savviest of wedding marketers have known about (and taken advantage of) the repeatable cycle of searches that newly engaged brides type in Google after each holiday season.

With December being the most popular month for engagements, it totally makes sense.

These newly engaged brides want to know the newest wedding fashions, designs and trends when planning their big day, so year after year, they tend to search for the same set of keywords, but with a twist.

To ensure they are requesting the freshest wedding information, they tend to add the current year to their Google searches.

Some examples would be:

  • 2017 Wedding Attire
  • 2017 Wedding Bridesmaid Gifts
  • 2017 Wedding Bouquet Trends
  • 2017 Wedding Budget
  • 2017 Wedding Cake Trends
  • 2017 Wedding Centerpieces
  • 2017 Wedding Ceremony Songs
  • 2017 Wedding Country Songs
  • 2017 Wedding Colors
  • 2017 Wedding Decor Trends
  • 2017 Wedding Destinations
  • 2017 Wedding Dresses
  • 2017 Wedding Dress Trends
  • 2017 Wedding Engagement Photo Ideas
  • 2017 Wedding Favor Ideas
  • 2017 Wedding First Dance Songs
  • 2017 Wedding Flower Trends
  • 2017 Wedding Floral Trends
  • 2017 Wedding Food Trends
  • 2017 Wedding Giveaways
  • 2017 Wedding Gowns
  • 2017 Wedding Gown Collections
  • 2017 Wedding Gown Styles
  • 2017 Wedding Grooms Cake Ideas
  • 2017 Wedding Hair Trends
  • 2017 Wedding Hairstyles
  • 2017 Wedding Ideas
  • 2017 Wedding Invitation Trends
  • 2017 Wedding Inspiration
  • 2017 Wedding Jewelry
  • 2017 Wedding Motif
  • 2017 Wedding Music
  • 2017 Wedding Packages
  • 2017 Wedding Palette
  • 2017 Wedding Pantone
  • 2017 Wedding Photo Trends
  • 2017 Wedding Quotes
  • 2017 Wedding Reception Trends
  • 2017 Wedding Rings
  • 2017 Wedding Sayings
  • 2017 Wedding Shoes
  • 2017 Wedding Songs
  • 2017 Wedding Stationery Trends
  • 2017 Wedding Sweepstakes
  • 2017 Wedding Suit Trends
  • 2017 Wedding Timeline
  • 2017 Wedding Themes
  • 2017 Wedding Toasts
  • 2017 Wedding Tuxedos
  • 2017 Wedding Venue Trends
  • 2017 Wedding Veils
  • 2017 Wedding Videography Trends
  • 2017 Wedding Vow Examples

Makes sense right? Brides don’t search for outdated bridal trends; they search for emerging/current trends.

These are just a small sample of the popular topics that receive heavy interest (and traffic) right after the New Year. I’m sure you can come up with a few more on your own.

Many of the websites ranking well for these specific search phrases in January are going to enjoy steady traffic throughout 2017.

And many of these keyword phrases are not very competitive!

The key is to have your blog content ranking on page 1 for these keyword phrases BEFORE the expected seasonal traffic begins.

That is why you should start creating that content NOW.

Doing so allows you a few months to strengthen the SEO for that content by earning back links, adding social signals and getting some blog comments and conversation going.

The wedding websites that take the initiative to follow through on this, will reap rewards for months on end throughout 2017, just because they are early to the party.

The early bird gets the worm.


The early content gets the bride.

Here’s to a great 2017!





  • Virginia Brown

    Reply Reply October 12, 2016

    great info, thanks so much for taking the time!Was very insightful, for a new comer.
    Virginia Brown

  • Lenora

    Reply Reply November 22, 2016

    Cheers for sharing – nice post. Quinn

  • Tammy Brynn Photography

    Reply Reply April 24, 2017

    We’ll I know what I’ll be doing this week 🙂 Thanks for all the great blog post ideas.

    • Rudy

      Reply Reply April 28, 2017

      Hi Tammy, you’re welcome!

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