Hi guys, it’s Rudy from SEO.wedding and in this video we are going to be going over
How to choose the right wedding keywords for your business
Things to keep in mind when you’re making those choices
A few tips and tricks that you can do to make ranking for those easier
Let’s get started:
One of the biggest online mistakes I see most wedding businesses doing is trying to rank their website for keywords that
Not relevant, not specific enough for their wedding business
Some examples would be: wedding, wedding dresses, brides, wedding planning.
These words are broad and super competitive.
The websites ranking for those keywords have tons of content.
They’re established/authoritative. And have thousands of back links.
Those broad keywords are the wrong keywords to target.
Your keywords should reflect your company, which is why it’s a good idea to start your keyword list by looking at your
company’s products and services. Create a list of the specific things your company offers. This is your starting point.
This is your basic foundation of keywords. The goal is to create a list of possible targets that relate to your business.
Once you have this list, you need to go niche.
You need to think more niche.
Say I own a wedding photography business that services the Miami area.
To rank highly for the keyword “photographer” or “best photographer” would probably seem to be a great goal to have. And
yet this would probably not be a very profitable keyword that’s going to drive any relevant traffic to my site. Too broad.
In this case, I’d be better off going after more specific keywords such as “Miami wedding photographers, Miami engagement
photography, or wedding photographers in 33130. Not only is the competition for these terms less fierce but, from an SEO
perspective, those more specific keywords are going to have a significantly higher conversion rate to purchases on your
In this example: I want to specifically target people searching for wedding photography in Miami, since that’s my main
service I offer.
Next, you need to start thinking like your target audience.
Your target audience are people who intend to make a purchase, either immediately or later down the road in their wedding
The key is to get your business website in front of that audience by knowing their intent.
One way to do that is to know which words or phrases your target audience typing in Google to find similar services?
What variations might they be using? For instance… planner vs coordinator vs organizer
Another think to keep in mind is Location. Are you local? Geographic variance/city name
Be specific. These are profitable keywords because the traffic is qualified. They are looking for you and your services.
Funny thing, these intent keywords are usually not as competitive as a lot of the others.
To get a jump start, head over to SEMrush, plug in your competitor’s website (not yours), and you’ll see a list of the
keywords driving traffic to their website. You might be surprised at what you find.
Talking about the competition…
We need to consider the competition.
Some keywords are harder to rank for, than others.
That’s just how it is.
If your website has been around for a while, has tons and tons of content, has links from major media outlets and has a
dedicated SEO team working on your site daily, then ranking for those competitive keywords we talked about earlier
(weddings, wedding planning) is a possibility.
But if you’re like most wedding business owners, you don’t fall into that category.
Wouldn’t it be great if you could see how difficult it would be to rank for a certain keyword, even before you go after
One of my favorite tools for finding this out is KWFinder. This is a free tool that allows you to type in a keyword and
boom [screenshot] you’ll instantly see a list of the top competitors, the search volume and a difficulty score. Super easy
and super handy.
OK so if you’re following along, you’ve created a list of keywords relevant and specific to your business, you’ve taken
location, audience intent and variations into account, and you’ve identified which keywords are not too difficult to rank
for. The next step is to find out which of these keywords actually drive traffic.
Because let’s get real:
It doesn’t matter if you rank well for a keyword, if no one is searching for that keyword.
That’s why it’s important to know the monthly search volume and expected visits your website would receive if you ranked
well for that phrase.
Here’s an example:
One of our current clients is a wedding minister in Nevada, who when he first go onboard, had a website getting a little
bit of traffic from Google, but not enough to keep him fully booked and scheduled.
The first thing I noticed was that everywhere on his website, he was mentioning the words “wedding minister” (rightly so)
but never once talked about being a “wedding officiant.”
Why is that important? Well the phrase “wedding officiant” gets more than 10X the monthly traffic volume vs. the phrase
“wedding minister”. He was floored. He had no idea. We made a few quick updates to this homepage, gained him some back
links and within a few months, his traffic tripled and to this day he is able to stay consistently booked throughout the
All because we changed one (1) single keyword that he was going after. Crazy, powerful stuff.
Ok, another thing to keep in mind when finalizing your keyword list is to consider adding a few keywords that you website
already ranks for. These are your low-hanging fruit.
You might be ranking on page 2 or 3 for some great keywords, but you’d never know it since you’re probably not getting any
traffic from those searches.
I often recommend choosing a few of these low-hanging keywords to target since they already have momentum, they’re not far
from page 1 and Google obviously thinks your website should be showing up for those searches. Often times, you can simply
increase the total number of solid back links to those pages, and they’ll float to page 1.
You can use your website analytics or a tool like SEMrush to see those page 2 and 3 rankings or you can email us at
firstname.lastname@example.org , mention your website and I’ll send over a list of keywords you currently rank for. Completely
free. Going after these keyword are often efficient way to gain some quick wins.
Well that’s about it. Hopefully you’ve found this video informative, helpful and was able to gain some actionable tips to
get you started on improving your SEO keywords today.
Choosing and going after the right keywords has huge implications on how successful your wedding business can be online.
Choose the wrong ones, and you’ll never rank. Choose the right ones, and you’ll have clients knocking your door down to do
work with you.
As always, if you have any SEO questions or want a free, instant website audit for your wedding business, head on over to
SEO.wedding to get started.
And if you know any other wedding business owners online, be sure to send them this video and help them understand the
proper wedding keywords they should be trying to rank for.